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MarkHogan.net
Overview
This is my business - it's what I do, it's my passion!
Mark Hogan.net is divided into three major practices, Internet Marketing,
Website Development and Business Intelligence Consulting. Each practice
contributes to the overall business goals with varying degrees of
success and each face the challenge of scalability. I am building this
company on the two main practices of internet marketing and to a lesser
degree mini website development.
MarkHogan.net
Internet Marketing
Our internet marketing practice
Ottawa Web Marketing is focused in two areas; Affiliate marketing and e-commerce.
We have been in the internet marketing business since 2006 and have explored many different business
models. The ones that work we have incorporated into our internet marketing division.
The core practice involves niche market research, keyword analysis and selection, product selection and
vendor management, pre-sales site development, SEO, article writing, traffic strategies and a host of
other things.
MarkHogan.net
Minisites
Minisites are small (5-25 page), fast loading, all browser campatible html/css based web sites that I
develop for clients using templates from Allwebco. See more about the process and packaging at
www.rapidwebdevelopment.ca.
I have chosen to use Allwebco as a starting point for minisites simply because I am in the business of
web presence not super complex website development. I find the end product to be perfect for small
businesses looking to get a web site up inexpensively.
We can do larger ecommerce sites using Zencart as the commerce platform but these are much more time
consuming and expensive.
PentaHogan.com
Business Intelligence Architecture
I have been developing major business intelligence systems for the better part of 25 years for major
fortune 100 companies all over North America. Most recently I have been using the Pentaho Business
Intelligence platform.
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